Thank you, Alison!!!
Showing posts with label promo. Show all posts
Showing posts with label promo. Show all posts
Wednesday, July 28, 2010
Thursday, July 22, 2010
The Modern Artist
I know a number of truly talented photographers who have been spiraling into a "Bermuda Triangle of Despair" lately because they have been having problems getting work during The Great Recession.
In any other century or even decade, producing the work they are producing, they would have become household names by now. They would certainly not have to be hounding clients for payment or struggling to decide which bills to selectively pay that month in order to stay afloat. Exhibitions would have been had. Tearsheets would be piling up. Advertising jobs would be rolling in. Their photographs would not just be known, they would be objects of desire.
But, we're past that. We've evolved past those decades. (For better...or for worse.)
In 2010, it isn't enough anymore just to produce great art. You have to promote it.
And, while it's not the fun part of the job (of course we'd all love to be shooting 24/7), it's a necessary evil. In the new Book of [Photo Job] Genesis, one job will only begat another job if you're doing twice the work you were before – shooting AND publicizing.
So, what does that mean?
That means you should be:
Shooting your work.
Updating your website/portfolio with that new work.
Updating your blog (yes, you should have one) with tearsheets.
Sending that work to existing and prospective clients (via email, promo card, hard portfolio, weblinks, iPad, etc.) to use as stock, to pitch as a story and to try and get future jobs.
Making sure that the work you send establishes your unique identity, doesn't make you look like one of a million photographers who shoots children, weddings, seascapes, etc....
Following up with those clients to see that they opened it, saw it and get their opinions (via meetings and phone calls).
If they don't like it, what don't they like? Tune your work to match their needs.
Can you shoot a sample of something for them as a test?
Sending your work to places that can get you publicity:
Photo magazines
Photo blogs
Photo competitions (especially the kind with many different jurors from around the industry)
Galleries
Facebook
Twitter
Updating potential and existing clients with your whereabouts and availability, in case a job comes up in a place where you might be traveling.
Connecting to others online via weblinks and social networks to drive traffic to your website, etc. etc. etc.
Inviting others to your events – all of them, even if they happen to be on the other side of the country. Prove that you not only exist but are known, popular and wanted.
This is just a start. Beyond this, you should strive to be a known face and presence at industry events. You should be handing out your card and web address to every person within arm's reach, shaking hands, kissing babies.
You should be manic. You should be exhausted. You should be working. You should be promoting.
For you are a Modern Artist. For better, or for worse.
In any other century or even decade, producing the work they are producing, they would have become household names by now. They would certainly not have to be hounding clients for payment or struggling to decide which bills to selectively pay that month in order to stay afloat. Exhibitions would have been had. Tearsheets would be piling up. Advertising jobs would be rolling in. Their photographs would not just be known, they would be objects of desire.
But, we're past that. We've evolved past those decades. (For better...or for worse.)
Illustration by Sarina Finkelstein
In 2010, it isn't enough anymore just to produce great art. You have to promote it.
And, while it's not the fun part of the job (of course we'd all love to be shooting 24/7), it's a necessary evil. In the new Book of [Photo Job] Genesis, one job will only begat another job if you're doing twice the work you were before – shooting AND publicizing.
So, what does that mean?
That means you should be:
Shooting your work.
Updating your website/portfolio with that new work.
Updating your blog (yes, you should have one) with tearsheets.
Sending that work to existing and prospective clients (via email, promo card, hard portfolio, weblinks, iPad, etc.) to use as stock, to pitch as a story and to try and get future jobs.
Making sure that the work you send establishes your unique identity, doesn't make you look like one of a million photographers who shoots children, weddings, seascapes, etc....
Following up with those clients to see that they opened it, saw it and get their opinions (via meetings and phone calls).
If they don't like it, what don't they like? Tune your work to match their needs.
Can you shoot a sample of something for them as a test?
Sending your work to places that can get you publicity:
Photo magazines
Photo blogs
Photo competitions (especially the kind with many different jurors from around the industry)
Galleries
Updating potential and existing clients with your whereabouts and availability, in case a job comes up in a place where you might be traveling.
Connecting to others online via weblinks and social networks to drive traffic to your website, etc. etc. etc.
Inviting others to your events – all of them, even if they happen to be on the other side of the country. Prove that you not only exist but are known, popular and wanted.
This is just a start. Beyond this, you should strive to be a known face and presence at industry events. You should be handing out your card and web address to every person within arm's reach, shaking hands, kissing babies.
You should be manic. You should be exhausted. You should be working. You should be promoting.
For you are a Modern Artist. For better, or for worse.
Monday, April 19, 2010
AuthentiCity / illy issimo / SVA installation photos
Well, in the illy issimo/SVA "Authenticity" project, I lost out in the final five. But, I made it to the final 20 for the exhibition in Milan. The space was on the second floor of an exhibition space on Via Tortona - the heart of Salone di Mobile in SW Milan. Installation photographs below.
And, as a consolation prize, I did get listed on a cool Italian blog?
Installation photographs by Adam Bell.
And, as a consolation prize, I did get listed on a cool Italian blog?
All photographs by Sarina Finkelstein.
Translation here, for non-Italian speakers... :)
BIO: Sarina Finkelstein (b. Columbia, MO) received her BFA and MFA in Photography from Washington University in St. Louis and SVA, respectively. Her work has been featured in TIME.com, GOOD, Esquire (NL) and Time Out NY. She is most attracted to photographing non-celebrities and the spaces they inhabit.
WORK DESCRIPTION:
On Stage in Central Park is a series of portraits of Central Park artists and buskers. It highlights the free-spirited characters that break social barriers and invite people to share a show and a laugh with a complete stranger. Central Park has become a haven for performers, many of whom see it as a place where they can live out their fantasies, exhibiting their individual talents and art forms. They transform benches, museum steps, curbs, tree stumps and lawns into “stages.” This collection documents the beat and pulse of the city through the microcosm of Central Park, illustrating its diversity, moments of silence as well as those of bustling energy. The dynamic and vibrant entertainers in the photographs are highlighted in the act of performing, often seducing crowds into participating, and they are also featured in solitary and intimate pictures of them practicing and waiting for passersby, both of which encompass this unique public spectacle.
Subscribe to:
Posts (Atom)
Posts
